Custom publishing: Better Pictures

 

TI23_BP_Cover

Title:           Better Pictures
Client:         Camera House
First issue:  November 2001
Print run :   30,000 copies
Specs :        32 pages, 85 GSM Centrefold Gloss, US Quarto

The objective of the magazine is to build relationships with Camera House customers, encourage repeat store visits and improve customer loyalty and retention.

 ”This magazine is an established part of our marketing and loyalty program. All our stores whole heartedly support Better Pictures. They use it to build closer customer relationships with the direct result of increased sales.”

Margaret James
Marketing Manager, Camera House